Social media can be a powerful marketing tool, but it can also be a waste of time and money if you don’t approach it with a smart business strategy.
Here are some tips for making the biggest impact from your social media marketing efforts without wasting your money and time:

Set your goals. Figure out what you hope to accomplish by joining a social platform and how you will measure your success.

Determine your audience. Different social platforms appeal to different people. Research the demographics of each to see which work best with your business.

Use the platform consistently. You don’t have to post multiple times a day or even every day, but it is important to have a routine so your followers know what to expect.

Consider content. Develop a calendar that can help focus your messaging. Also consider adopting a pattern for the content, something like adding a photo one day, asking a question the following day, and sharing an article the next.

Pay attention to voice and tone. Make sure the content you share is authentic to your brand.

Engage with those who interact with you. It’s important to build a rapport with your online community by replying to commenters, sharing the work of others, and doing more than just pushing your message out. It’s best to reply to people within 24 hours.

Find your ambassadors. Engage with the people who regularly comment on and share your updates. These active users can really help you grow your company’s following.

Use all the resources that a platform offers. Take full of advantage of every platform the business uses by employing all of its features. If you’re using Instagram, create Instagram Stories, the mini videos that disappear after 24 hours. On Facebook, find ways to incorporate Facebook Live into your media plan.

Study the numbers. Make sure you use and understand the analytics provided by the various platforms as well as the traffic on your website to determine what works with your audience. 

Pay attention to changes within social media. Google, Facebook and other websites are continually changing and honing their algorithms to determine what information rises to the top of followers’ news feeds. Find some trusted experts who study these trends and spend some time each month reading about changes in the industry.


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