Managing and planning out your Instagram strategy can be time consuming. Not only do you have to have image content that is captivating, you must also be aware of who your target market is and what they want to see.
The more data you can collect on your following the better and easier it is to plan out posts and continue to grow.
Latergramme did a case study with over 61,000 posts to determine which times the posts got the most ‘likes’ and comments. They found that at 2AM and at 5PM were the most successful. The thought behind this is that these are times people aren’t themselves posting, but rather engaging because it is just wrapping up their works day or winding down to go to bed.
Best Times to Post on Instagram by Day of the Week
- Sunday: 5:00 p.m.
- Monday: 7:00 p.m. & 10:00 p.m.
- Tuesday: 3:00 a.m. & 10:00 p.m.
- Wednesday: 5:00 p.m.
- Thursday: 7:00 a.m. & 11:00 p.m.
- Friday: 1:00 a.m. & 8:00 p.m.
- Saturday: 12:00 a.m. & 2:00 a.m.
As you can see above, Wednesday came out as the best day to post for engagement.
If you looked at some of the actual best times to post each day, you will see that some of them are not at the most convenient of times. That is where a scheduler comes in really handy. In the past, it has been very hard to find such a tool to help with this as Instagram doesn’t make it easy to do so. There are some services out there, but most are a monthly fee. Check out this Instagram Crusher tool!